Two Hippies "Goodies From Mamma Earth"
Two Hippies was founded as an online store to offer high-quality organic adaptogenic mushrooms and mushroom-infused coffee. Launched from scratch in early 2024, this venture has been a transformative experience, teaching me the intricacies of Shopify and e-commerce. I created the entire branding for the store, driven by the profound impact these mushrooms had on my life, which inspired me to share their benefits with others. Within six months of operation, Two Hippies was invited by Amazon to participate in their small business program. Here's the site if you want to see more.
Logo
The logo design features a retro vibe that complements the essence of mushrooms, using earthy tones inspired by the natural environment where they grow.
Packaging
The packaging design was inspired by the natural color palettes of the environment, perfectly blending with the retro vibe of the logo
Imagery
The imagery was created using only natural lighting, effectively conveying the benefits of focus, energy, and calmness that come from these wonderful supplements. The retouching, with a retro vibe, aligns perfectly with the overall brand aesthetic.
Social Media
With so many ads bombarding people and pushing products, I aimed to create content that is not only informative but also fun and as entertaining as possible.
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