McDonald's "Outdoor"
THERMOMETER
Fall weather in Chicago is notoriously fickle. So when McDonald's decided to offer a small hot or iced coffee for a dollar, we saw an opportunity to use those fluctuating temperatures to our advantage. By placing working thermometers inside bus shelters, we let Chicago's weather point customers toward the ideal cup of coffee.
THERMOMETER
Fall weather in Chicago is notoriously fickle. So when McDonald's decided to offer a small hot or iced coffee for a dollar, we saw an opportunity to use those fluctuating temperatures to our advantage. By placing working thermometers inside bus shelters, we let Chicago's weather point customers toward the ideal cup of coffee.
MADE IN CHICAGO
McDonald’s doesn’t make their breakfast food off-site, only to be reheated and served in its restaurants.
Every McDonald’s breakfast from the sandwiches to the platters is prepared individually for each Chicagoan.
